Vernalis's Theory on Editing and Camera Work In a Music Video
- The frequency of edits in a music video is much higher than in a film
- Edits are rhythmic to the song
- Rules of continuity are broken to grab attention to what's on the screen
- Edits are obvious and easy to spot, this also draws attention
- Jump cuts are frequent
- Base tracks give music videos structure
- Camera movement is related to the song
DJ Fresh ft. Rita Ora - Hot Right Now is a great example of how frequent the edits are appearing, and how they are synced with the beat.
Jump cuts are extremely frequent and mostly of them are on the beat.
Obvious edits are also often seen in this music video.
No comments:
Post a Comment