Laura Mulvey's Theory

Laura Mulvey's Theory

Laura Mulvey believes that females are presented as objects in music videos, and men are more dominant. Women in music videos are viewed at from a man's point of view showing, they are dressed men-appealingly and close ups of body parts are shown. Laura Mulvey believes that this has now become a normal thing. She says that women are dismembered in all forms of media.

Beyonce's Run The World (Girls) is a great example of this.

Even though the whole idea of the song is that women are dominant, if you watch the video carefully and analyse it you will notice that the male gaze is still present. The first thing that you notice is the clothes the women are wearing, they reveal body parts, and the camera angles and shots are shown from a man's view of point. Close ups of body parts are shown a lot and 3:44 into the video the camera is over men's heads also showing men's point of view.