Pitch: Theory

How will our video follow Andrew Goodwin's theory?

• Our artist will look directly at the camera and break the fourth wall
• The singer will be the narrator but also a character at points (when running through the park and walking past traffic)
• We will use a lot of repetition (one prominent scene shown during the chorus)
• Our video will follow the conventions of am amplification video
• Easily recognisable features (red motif)
• We have a main target audience but will also try to appeal to a wider audience through the general theme of love/styling/use of locations etc
• There will be a form of closure at the ending - the artist will either walk away from the camera or the video will fade out with the music