My favorite previous student video

                

Andrew Goodwin's Theory:

• Singer is the narrator as well as the main character in the video

• Singer looks directly at the camera most of the time

• Images are repeated (cut back and forth between base tracks)

• Closure at the ending as the artist is shown walking away from the camera in to the distance

• Video uses amplification, the girl is walking around as if she’s lost and the effects and edits used at times suggest that she is disappearing (fades, rewind of shot of her walking towards camera) as well as the mis-en-scene when she is behind a gate covered in locks (symbolising her lost love).

 

  (A few of the shots I have mentioned)

Carol Vernallis' Theory:

·    Continuity editing is continually broken. Shots are constantly being changed and cut to the beat to draw attention to what is on screen and keep the viewer interested by the video (camera moves in time with the music which you wouldn’t find in a normal narrative)

·    Special effects are obvious (fast/slow motion, colour filters used)

·    Fade from one scene to the next in fast motion break continuity editing rule

·    Main base track is referred back to throughout the video

Laura Mulvey's Theory:

Although she is not dismembered, the female artist is styled and dressed to look physically attractive. I think that the target audience of the song are majority female, therefore the male gaze isn’t present.

The main strengths are the effective editing to the beat, constant camera movement in time with the beat and use of editing and effects which I think make the video.

This shot shows the artist's whole body, however she is wearing modest clothing and the shot types do not dismember her. This long shot is intended to only show the setting.