Carol Vernallis's Theory.

Carol Vernallis's theory: Editing and Camera work in a music video

 

Vernallis's Theory:

• Edits in music videos come much more frequently than in a film.
• Editing seems to have a rhythmic basis closely connected to the song.
• The usual rules of 'continuity' editing are broken in order to draw attention to what is on the screen.
• Edits may be really obvious to draw attention, such as wipes and special effects added.
• Jump cuts are often used in music videos.
• A base track is frequently used to give the video structure.
• The camera may move in time with the music.

Here are some example of music videos that illustrate some of Vernallisi's main ideas:

 

 

This is an example of what Carol Vernallisis mean by 'edits may be really obvious to draw attention'. In Kanye West's video 'All of the Lights', you can see here the obvious edits; strobe lighting, fast motion, special effects and wipes.

 

 

 

Rizzle Kicks's video 'Lost Generation' is an example of what Carol Vernallisis means by 'A base track is frequently used to give the video a structure'. As you can see here the base track is used when you see them sitting on the 'big brother' chair.