Analysis on music video conventions: Genre.
The chosen genre me and my group have chosen to work in is Pop/R&B. In a pop and R&B music video you would expect to see:
- Dancing
- The artist and/or band
- Extras
- Catchy Lyrics
- Appealing to a general audience
- Reflect existing trends
- Mainstream style
Here are some examples of Pop and R&B music videos:
Cheryl Cole -Fight For This Love.
This video follows the conventions of a pop genre music video as there are extras, dancing, the lyrics are catchy, it features the artist, and it appeals to a general audience.
Katy B feat. Ms Dynamite- Lights On.
This video follows the conventions of an R&B music video as there are extras, dancing, it features the main artist and a featuring artist, the lyrics are catchy and it also appeals to a general audience.
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