Question 2: How effective is the combination of your main product (video) and ancillary texts (digipak and advertisement)?
A successful music video will make clear visual links between it and it's ancillary products...I think that my promotional package has clear visual links with my music video and the synergy is consistent.
What aspects of the video link with the digipak and advertisement?
- Here is a link to Jessie J's video 'Do it like a Dude'. This video influenced me to have Ariella wear red lipstick throughout the video, as Jessie wears black lipstick throughout some of her video and it creats a powerful effect..
- Here is another link to Rita Ora's video 'Shine ya Light'. This video also influenced me to have Ariella wear red lipstick and wear read nail vanish as Rita does in this video and it really stands out and looks good.
How successful do you think your main and
ancillary products are? Do you think your target audience would be attracted to
them?
I think that my music video and ancillary
products are very successful. I incorporated the theme of red throughout my
digipak and advertisement and my music video. I think that my ancillary
products turned out really well and I achieved the professional look I was
hoping for. I also think my music video achieved a professional look and I
loved the end result. I believe the motif colour of red that we chose looked
really good and we kept the synergy consistent throughout all the products. I
think my target audience would be attracted to my products as there are clear
visual links, for example; the red lipstick and red roses. However they may not
be attracted to them because the wall that features in my music video is darker
than the wall design I used in my digipak and advertisement. Overall, I am
really happy with how my products turned out and believe they have all been
really successful.
No comments:
Post a Comment