Audience member 1:
Teacher:
- Good quality of pictures
- Likes the contrast of the red with the black and white
- The ancillary work corresponds well to the mood of the genre and video, (intense and quite sad)
- Thought the picture under the CD on the right side of the inside panel was very striking and effective, also liked the simplicity of the inside panels
- Likes the positioning of 'Ariella' and 'Fixation' on the advert
- Could make the red of Orrie's lips the exact same colour of the red font using the eyedropper tool
Audience member 2:
- Colour scheme links well to the video
- The simplicity of the look of the advert so far is simple yet effective, the two images of the artist work well together and it clearly relates to the digipak
- The stylised font of 'Fixation' is quite hard to read
- The copyright information on the back cover could be in a more simple text because it is very hard to read
- Should consider adding another element to the left inside panel because it looks a bit plain
- 3 fonts might be too much on the advert, consider using only 2
- The use of makeup emphasises the theme and feel of the artist as a brand very well
- The colour scheme and images used are striking which is very important and the basis of a good product
- The exterior panels, inside panels and advert work well together and show strong cohesion
- 'Fixation' on the front cover of the digipak should be bigger and bolder
- The production company logo on the digipak is too big
- The barcode is also too small
- Could include some thank you's from the artist or quotes from lyrics of tracks from the album on the left inside panel of the digipak because it looks a bit plain above and below the three photographs
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