EVALUATION QUESTION 1

In what ways does your media products use, develop or challenge forms and conventions of real media products ?
The Theories, forms and conventions 
 My final music video product definatly included carol vernalis throughout the making of my video.Our editing is cut to the beat giving it that rhythmic structure cutting in everything fourth or second beat. During the chorus, the editing sometimes gets faster as the tempo of the song speeds up, this reminds the viewer that it is the chorus as the shots are much faster and varied compared to the verses. I have used 3 main base-tracks which all include many base-tracks in the same area but from different angles such as high low and side angles to make the video look more exciting and engaging to the audience.This idea came from Jessie J's video domino where it is of herself in a certain place where she is filmed there in a bunch of different basetracks all in that one location, then the same in a different location.we wanted the editing to the beat to stand out most in the end of the bridge of the song where it cuts to lights looking like fireworks, we struggled with making it all connect so that on the exact beat, the fireworks would explode giving it much more of an impact to the video, but we got there and i feel that was successful.

 Relating to Andrew Goodwins theory, i have kept the structure of a music video, verses and chorus. Ariella plays more than one role as she plays the narrator, participant and also the character which is often the case in other music videos or they would have loads of people aswell as themselves.My artist Ariella looks a lot into the camera, breaking the fourth rule. I believe this helps to engage the viewer and makes them feel more involved as if the artist is directly including them. The music video takes the form of amplification as the video gives new meaning to the song but doesn't contradict the lyrics.The theme of the song is love which she potrays by the colour red but she is reflecting in a range of locations simply singing to the camera.

 Laura Mulvey beleieves women are represented as objects of a male desire, however we decided we did not want to include this so we had are artist dressed more covered up compared to a normal music video where a girl would dress more revealing.We did not include any dismemberment of the body which appears in the majority of music videos. Areilla is to come across as a role model to young teenage girls. However we did find it difficult to deflect the male gaze as the artist is styled accordingly in fashionable tight clothing for the skater part scene.
 To establish the closure of our video we decided to merge two footage's of the artist together and make them slightly opaque, then have it fade out to show it is the end of the video.

There was a distinctive motif chosen to stick by which was the colour red, Throughout every seen she has something red whether its her top lipstick or nails. That was what ariella is to be recognized by. This is also included into the ancillary product where ariella is wearing red lipstick to stay with the theme of red. This was influenced by Rita Ora, In a lot of her music videos she is seen to be wearing red lipstick which i thought made her stand out and i wanted that for Ariella too. Rita Ora also influenced us by er use of tracking in her video 'shine ya light'. she walks down a road while the camera tracks her which we decided to do for our scene on the pier. She used a blur effect in this video also which we decided to use in our introduction of our video, Ariella walks by the camera with only her heels visual, it starts of as very blurry then goes into focus. We thought this was a perfect way to start our video as it is like the viewers are now seeing the light in an amazing video, as blurred into focus normally appears when something good is involved so we hoped this would make the viewers beleive more that they are in for a treat by watching the video.

For ariellas costumes, the number of outfit changes was influenced by jessie j's dominos video also. We had to be careful with the colours as for out skater scene, if we had our artist in something too bright, it would just clash against the many colours involved in the graffiti, so we decided just to have her in black. This made it easier to see our artist visually aswell. This video is very simple, however the influence of jessie j's video gave us the idea of using different shots with the camera such as high angles low angles close ups and long-shots which jessie j incorporates in her videos, we believe this is what made our video more complex and less boring.

The ancillary product, i beleive, was very succesful as it followed the conventions we learnt of. It included all relevant information such as the bar-code , record label, website and the copyright information. I have used 2 main fonts so that it is all easier and readable, and i have used 2 colours for my CD cover; black and white. and for my advertisement i used 3; black red and grey. Clear shots of the artist were used for the 2 products. For the Cd front cover there is a large close up of Ariella which was inspired by kesha's CD front cover and for the inside there are 4 pictures of her. Sometime artists write a personal message or messages to fans, however instead i decided it would be best to have pictures of her as she is still not well known so the more pictures of her, the more likely, whoever buys the cd, will notice her face. On the back of the CD is the relevant song list which appears on every Cd. However for the advertisement i think there are different priorities, such as mentioning when the cd is out , where is is available to buy and anything that will make her album stand out such as featured guests and comments of well known music magazines. We have put the HMV and iTunes logo's, they are very well known and artists albums are always bought there so we thought they were relevant purchasing places. To make sure there was no white space on the advertisement, there is another picture of the artist placed on the side, it is large and clear so buyers know who it is. There is also a picture of the album itself as people would need to know what they are looking for if they want to buy the album.