Monday, 2 December 2013

Why are digipaks important to the music industry?

Why are digipaks important to the music industry?

  • Some people still want and like to buy beautifully packaged edition of music.
  • They appeal more to older audiences who enjoy music but don't like mp3.
  • They are nicer to own than a plastic case, more effort goes into the production.
  • It's more of a 'hardcore fan' thing because they like to own physical copies.
  • People like to collect them.

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